OUR NONPROFIT MISSION

Not for Profit Mountain. All for Community Skiing.

Keeping great skiing within reach in Northern Maine.

Big Rock is a community-run 501(c)(3) nonprofit, but the mission is not simply to keep a hill open. It is to keep a real ski mountain strong, affordable and available to the people who call this region home.

16,922

Skier visits in 2025–26

3,100

Ski4Life student visits

100+

Volunteers supporting Big Rock

$6M+

Community investment in the mountain

WHY BIG ROCK EXISTS

Accessible Winter Recreation. Stronger Community.

Our mission is to keep Mars Hill Mountain open and accessible to the people of Aroostook County for downhill alpine skiing and snowboarding. We serve our region by providing affordable, family-friendly activities that support healthy lifestyles and help people enjoy winter together.

Instruction for all ages, a strong focus on youth programs and incentives such as free season passes for qualifying seniors help keep skiing within reach across generations. Skiing is a Maine tradition, and Big Rock exists to keep that tradition alive by building youth interest and creating opportunities to stay active outdoors.

Young skiers learning at Big Rock Mountain

WHAT THE MISSION LOOKS LIKE

People. Community. Opportunity.

Big Rock is more than a ski area. It is a regional gathering place and a resource worth investing in.

Accessible Recreation

We believe skiing and outdoor recreation should remain accessible to families throughout Northern Maine and our surrounding region.

Youth & Families

Schools, youth programs, lessons and family access help people build confidence, healthy habits and a lifelong connection to winter.

A Strong Future

Investment in lifts, snowmaking, grooming, facilities and programs helps keep Big Rock strong for the next generation.

Construction at the base of Big Rock's summit chairlift

INVESTING IN THE FUTURE

Infrastructure That Keeps Big Rock Moving

Recent community investment helped deliver a new summit quad, snowmaking improvements and new grooming equipment. These are not just capital projects. They are tools that help Big Rock operate more reliably and serve the community better.

Snowmaking operations at Big Rock Mountain

MORE THAN A SKI AREA

A Regional Resource

Big Rock supports quality of life, outdoor access and economic vitality in Northern Maine. The mountain is stronger because families, schools, volunteers, businesses and guests continue to show up for it.

LOCAL LEADERSHIP

Big Rock Board of Directors

Big Rock is overseen by local leaders who believe in the mountain’s role in our community and its future.

Darrell McCrum

President

Andy Brennan

Vice President

Sam Collins

Treasurer

Richard Solman

Secretary

Carl Soderberg

Board Member

Gene Cronin

Board Member

BE PART OF WHAT COMES NEXT

Help Keep Big Rock Moving Forward

Your support helps Big Rock maintain the mountain, grow youth programs, invest in equipment and infrastructure, and keep winter recreation within reach for families across Northern Maine.

A gift to Big Rock is an investment in people, community and opportunity.